Key messaging development with HELP for Domestic Workers

A new strategic direction for an organisation is about more than just a shift in priorities - it's an opportunity to cultivate a powerful new voice. This was precisely the case in our collaboration with the team at HELP for Domestic Workers.

Elevating Voices, Amplifying Impact

As HELP embarked on an ambitious three-year plan, we came in to help shape the organisation's external communications. Through a collaborative process, we supported HELP in developing a comprehensive key messaging document that would inform all aspects of their work - from client engagements to website content to social media to fundraising appeals.

But our work didn't stop there. Recognizing the importance of HELP's role as a thought leader on critical social issues, we also crafted a detailed "issues-based" messaging framework. This provided the organisation with a powerful platform to clearly articulate its position and expertise on a range of relevant themes.

In today's crowded nonprofit landscape, having a distinctive and authentic voice is essential. By partnering with HELP to refine their messaging, Amplify Consulting helped elevate their visibility, strengthen stakeholder relationships, and ultimately, amplify their ability to drive meaningful change.

As we continue to work alongside purpose-driven organizations, we remain committed to this type of impactful, collaborative work - ensuring that important stories and critical initiatives are heard loud and clear.

Our Collaborators

About HELP for Domestic Workers

Established in 1989, HELP for Domestic Workers is a non-profit organisation dedicated to empowering migrant domestic workers in Hong Kong. Through their core pillars of Preventing Crisis, Responding to Needs and Building Resilient Communities, they strive to address the unique needs of these individuals in a non-judgmental manner.