Book Launch Promotion: My Extra-Special Aunty
We are honoured to have played a role in the journey of a truly special children's book - one that is not only Hong Kong's first children's book illustrated by migrant domestic workers, but is also a catalyst for supporting marginalized communities.
Celebrating the launch of 'My Extra-Special Aunty'
Written by filmmaker Joanna Bowers, and illustrated by Cristina Cayat and Noemi Manguerra (co-founding members of migrant worker artist collective, Guhit Kulay) the impact of this book goes far beyond the pages! Not only is it Hong Kong's first children's book illustrated by migrant domestic workers, but also all proceeds from sales and events are donated to Enrich HK and PathFinders Hong Kong, organizations dedicated to supporting and empowering migrant domestic workers in our community.
This was most certainly an extra-special project for us! Working with a diverse team that included the author, illustrators, and the teams at Enrich and PathFinders, we led the book's launch campaign, including developing the website and messaging, supporting media outreach, coordinating bilingual social media promotion, sponsorship packages, and distribution logistics. We also organized a heartwarming Family Fun Day & Book Launch event at Asia Society Hong Kong, where families and aunties (over 200 people) came together to celebrate the book through interactive activities, meeting the author and illustrators, and viewing a special art exhibition by Guhit Kulay!
We were delighted to work with the 'My Extra-Special Aunty' team on this meaningful project which truly showcases the power of storytelling, representation, and grassroots collaboration.
Our Collaborators
About My Extra-Special Aunty
Told from a child's perspective, in English and Traditional Chinese, 'My Extra-Special Aunty' is a celebration of the domestic workers that many Hong Kong families have at their heart. This heartwarming tale encourages young children, families and aunties to develop mutual empathy, kindness and respect. The book is written by filmmaker Joanna Bowers, and illustrated by Cristina Cayat and Noemi Manguerra.
About Joanna Bowers
Originally from the UK, Joanna Bowers is a Hong Kong-based film director and screenwriter and the founder of Cheeky Monkey Productions. She is passionate about telling international stories that feature strong women and unique perspectives. Her debut feature documentary film, The Helper, explored the maternal sacrifices of migrant domestic workers and their immense contributions to society and went on to global distribution. Joanna now turns her hand to writing and My Extra-Special Aunty is her first book.
About Guhit Kulay
Guhit Kulay are a collective of talented self-taught migrant Filipino artists making the most of their time in Hong Kong through art, crafts and textiles. The group has displayed their work in collaboration with numerous organisations and charities, including the Philippine Consulate of Hong Kong, Centre for Heritage Arts and Textiles, The Mills, Enrich HK, ParaSite Hong Kong, University of the Arts London, and National Commission for Culture and the Arts.
About Enrich HK
Enrich is the leading Hong Kong charity promoting the economic empowerment of migrant domestic workers.
About PathFinders Hong Kong
PathFinders ensures some of the most vulnerable and unsupported children are protected and respected, and their migrant mothers are empowered to find a path to a brighter future.